A local favorite The U&P Bakery has become a staple in the past years since its founding in Krabi. Now the owner gets up close and personal with Krabi Magazine letting us in on some old secrets to her family businesses history, future and some moments in between.

Pojanee Sriveerachai or as she is more commonly known Khun Laan moved to Krabi from Phuket some 2 years ago to purchase the U&P Bakery from her sister and keep the business inside the family.

Krabi Magazine: What year did your sister open the U&P Bakery?

Khun Laan: U&P Bakery first opened its doors in 2007 it was founded by my sister Supa Autakitmongkol as she has as strong passion for baking and everything related to baking. After a number of years working long hours my sister wanted to relax a little so she offered to sell the business to me. I lived in Phuket at the time, I knew Krabi was much more quiet than Phuket and I was looking for a change so I decided to move to Krabi and purchase the business.

Krabi Magazine: before you took over the business from your sister did you have any baking experience?\

Khun Laan: I baked occasionally at home for my family but nothing to the commercial extent to which U&P Bakery is operating to. It has been a huge amount for me to learn but it has been a great and interesting journey, I have learned from the mistakes I have made but have grown our business in many ways. It has been a great experience for me.

Krabi Magazine: Can you tell us some of the changes you have made?

Khun Laan: I have changed a locals supplier and now we purchase fresh red and green lettuce from a local hydroponic producer, I have also expanded the distribution coverage we have and distribute to many new hotels in Krabi.

Krabi Magazine: Can you tell us some of the hotels you distribute to?

Khun Laan:

  • Centara Anda Dhevi
  • The Sofitel Krabi Phokeethra
  • Golden Beach Resort
  • Holiday INN
  • Ao Nang Villa
  • Srisuksant
  • Tubkeak sunset

There are many more, if I list all of our partner hotels than this interview will finish now!

Krabi Magazine: What is your favorite item to bake here?

Khun Laan: I absolutely love baking croissants, I think my love for this item really shines through its quality as we have gone from croissants being popular but not selling more than 500/day. Now we currently produce and sell over 1,200 croissants a day in high season. There is a lot that goes into making them but I love the extra steps, they allow for that much extra love and energy to be put into the food.

Krabi Magazine: You said you want to keep the business in the family, so does that mean you have some family here helping?

Khun Laan: My son comes to help time to time, my husband works in Phuket and my other daughter lives in China in a place called Guangzhou, she hopes to come back to Krabi in 2-3 years so until then I am mostly on my own. I would like for my children to take over the work but I understand if this is not what they want.

To taste some of the great flavors U&P Bakery has to offer please visit them just past the new light in Ao Nang about 2 km down the road.

You can also find them on facebook or by calling them:

+66 (0) 86 480 8874